Prepare the Beef Mixture: In a large bowl, combine the ground beef with spices and seasonings. Let it sit in the refrigerator for about 15 minutes.

Form Patties: Roll the beef mixture into golf ball-sized balls and lay them on a parchment-lined tray.

Cook Patties: Heat a griddle over high heat, add oil if desired, place beef balls, and smash them into ½-inch thick patties. Cook for 2-3 minutes until crispy.

Melt Cheese: After flipping the patties, place a slice of cheese on top and cover for 1 minute until melted.

Toast Buns: Slice brioche buns in half and toast them cut-side down on the griddle until golden brown.

Assemble the Burger: Spread house sauce on the bottom bun, layer fresh toppings and the cheesy smash patty, and close with the top bun.